All use cases

Launch your product with real LinkedIn leverage

A failed launch costs 12 months. We orchestrate your LinkedIn go-to-market so that day 30 looks like what your salespeople hoped for at day 180.

4-6 semof teasing before launch
30 joursof post-launch amplification window
3-5accounts activated in parallel

Launching a B2B product or service on LinkedIn isn't a single announcement post on D-day. It's an orchestrated sequence: intentional teasing weeks before, product choices narrative, early-user testimonials, executive posts defending the vision, company page pushing proof. We did it for ESME Sudria (program launch), Floxlab (international new products), and several scale-ups in go-to-market.

The challenges

Your launch post goes unnoticed, 200 likes, zero lead
Your salespeople have nothing to relay, or worse, inconsistent messages
You don't know what to say in the weeks before launch
Your early users don't have a voice where it would have the most impact

Our approach

4-6 week teasing sequence: pain points, market signals, behind-the-scenes
Coordinated communication plan CEO + product team + company page
Activation of early users / beta clients as native ambassadors
Measurement and amplification of content that performs in the 30 days post-launch

Relevant industries

An angle designed for each sector. Click to explore details.

E

Education

Launching a new program or school requires building legitimacy before enrollments open (ESME Sudria case with Hervé Jacques).

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E

Energy

Launching a new cleantech product across multiple markets simultaneously requires international editorial coordination (Floxlab case).

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T

Technology, Media & Telecommunications

SaaS / tech launches are saturated. We differentiate you with CEO-led product narrative and active early users.

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H

Healthcare

Launching a new healthcare service or device requires convincing doctors AND institutions. We build the dual-track (BePrep institutional case).

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I

Industrial

Launching a new B2B industrial equipment goes through visible technical demonstration, process videos, customer case studies.

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C

Consumer Products

For an ambitious consumer product, LinkedIn isn't the purchase channel, it's the credibility channel for distributors and investors.

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F

Financial Institutions & Private Equity

Launching a new investment vehicle or M&A service requires reaching a tight but daily LinkedIn-reading circle.

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Target profiles

The executive profiles who activate this use case with us:

Founder & CEOChief Product OfficerBU Managing DirectorHead of MarketingProduct Marketing Lead

Frequently asked questions

How long before launch should we start?

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Ideally 6 to 8 weeks of structured teasing. If you only have 2-3 weeks, we focus on D-7 + heavy D+30 amplification.

How many accounts should be mobilized?

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At minimum CEO + 1 product executive + company page. Optimal: add 2-3 active early users and a credibilizing partner.

Let's activate “launch a new product or service” for you

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