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Prepare the ground before the announcement that matters

Fundraise, acquisition, merger, IPO, major launch: what's said about you at closing depends on what was heard the months before.

#2 CF Newspost-acquisition Adviso ranking
3-6 moisof ideal preparation
100%of funds reached (Vinci case)

Before a major financial or strategic operation, silence is the worst scenario. Concerned actors (funds, investors, media, partners) must have heard about you, seen your momentum, memorized your story, well before the official announcement. We orchestrate that momentum so the operation arrives as a logical sequence of an already-known story. That's what we piloted for the Adviso Partners → Ridge acquisition (#2 on CF News, #1 M&A platform in France), or for the Vinci Technologies process preparation.

The challenges

Your operation risks flying under the radar
Stakeholders don't perceive the narrative justifying the operation
You publish everything on D-day without having prepped the audience
Your competitors might steal the limelight on similar topics

Our approach

Pre-operation storytelling: 3-6 months of narrative aligned with announcement fundamentals
Stakeholder mapping and engagement: funds, media, partners, influencers
CEO + executives + company page coordination for message consistency
D-1 / D+7 / D+30 amplification plan to maximize memorization

Target profiles

The executive profiles who activate this use case with us:

Founder & CEOChief of StaffManaging PartnerCommunications DirectorHead of M&A

Frequently asked questions

How long before the operation should we start?

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Ideally 3 to 6 months. Below that the effect is limited; beyond that, we build a narrative that truly changes perception on D-day.

Do you work with investment banks?

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Yes, often in complement. We were even mandated by the investment bank of one of our clients to launch them on LinkedIn after seeing the deal impact.

Let's activate “create excitement before an operation” for you

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